These days it can get really tricky for individuals to select gifts for their loved ones. What they might appreciate and what they’ll pass on as gifts from their end to others, is something that bothers the giver.
Hence, they started giving gift cards rather than physical gifts. This is when e-gift cards come into the picture. In this article, we will be discussing the benefits of gift cards for your eCommerce store.
You’d be delighted to know that CreditCards mentions “about 58.8 percent of consumers said they would like to receive a gift card during the holiday season”.
Benefits of Gift Cards:
What is a Digital Gift Card or eGift Card?
A digital card is an electronic gift card that features a unique code that can be fed on an online store (of which the gift card belongs) to buy something of the same value as that of the gift card.
For example, if it is an Amazon gift card with the value of 1000 rupees, the giver can gift it to anyone who sends the code via email to the recipient. Hence, the recipient can add a product of the same value (1000 rupees) to the cart and enter the code while on the checkout page to shop the product.
For retail locations and unique assistance organizations, for example, book shops and day spas, gift cards are incredibly successful marketing tools that can be shown at the sales register or front desk area for simple access. Discover more advantages of gift cards in the blog.
Draw in new customers
Gift cards are generally viable at a business where Visas are acceptable for items or services that the vast majority need or want – at a hardware store, for instance, which conveys more costly things that numerous customers wouldn’t ordinarily purchase.
Gift cards support individuals who may not in any case visit your eCommerce store to browse the inventory but would certainly come to buy products or services with the gift card code that they have. This may bring about future re-visitations to make extra purchases.
Increment brand awareness
At the point when your gift card is intended to coordinate your organization’s logo and brand, it basically fills in as an advertising tool in the client’s pocket.
When the gift cards are given to recipients on their birthdays, anniversaries, or any other special occasions like promotion, having a baby, and so many others, they are also given the brand.
Well, when you invest in e-gift cards, it promotes brand awareness among the recipients whether they are a regular customer at the eCommerce store or not.
Improve deals by selling and accepting gift cards
In spite of the fact that gift cards are regularly set to a particular sum, numerous customers will wind up spending more. The gift card urges customers to enter the store and shop items.
Whenever they’ve begun shopping, all things considered, they’ll wind up finding an item that costs somewhat more than the gift card’s worth.
Following through on just a small amount of the cost is still in a way that is better than coming up with all the required funds, and your client will leave fulfilled.
The utilization of a digital gift card considers halfway reclamation, leaving the remainder of the amount put away on the gift card and removing cash backs.
You can likewise utilize gift cards for store credit, assisting with lessening misrepresentation that happens when customers attempt to make terminated returns for the money. Giving gift cards instead of money empowers more deals.
Gain customer loyalty
Adding to the benefits of gift cards is that they assist you with acquiring client loyalty. To make customers adhere to your brand for a long period, procuring their faithfulness is significant.
Furthermore, you can procure that devotion just when you can keep them glad and fulfilled. For the customers who didn’t locate a satisfying involvement in your products or need to deal with a return or a discount, a gift card, in such a circumstance, can ease things up and assist you with holding customers, improving client maintenance.
Knowband features Gift Card Addon for Prestashop, OpenCart, Magento, and Magento 2 platforms. No matter which platform your eCommerce store is built on, you have fully functional and fully customizable modules to take your sales and revenues to a whole new level.