Although many sellers are targeting a top channel, like Amazon, to reach a wider range of buyers, protect your brand, and increase sales, it is necessary to diversify across multiple markets. For sales growth, diversification is essential, as you extend your scope and prevent yourself from relying on a single marketplace. Unfortunately, it takes more …

Usually, when customers decide to purchase a new expensive product, they go to a physical store so they can compare various models and test different features. Today, with limits on social outings, for most customers, such a well-researched shopping trip is out of the question. If you were running a physical shop, you would certainly …

Do you want to attract more users to the marketplace you created recently? It isn’t that easy to grab potential traffic on a newly launched marketplace when there are giant competitors like Amazon. A marketplace needs to keep up with the change as the industry trend changes rapidly. But, as a small business or a …